Editorial Content Analysis

Halls' methodology of magazine analysis has benefited from over 60 years of experience, but remains cutting edge in execution. Our classification system is evaluated and enhanced every year. Key features of the analysis include:

• Total lines, pages and percent of editorial pages.
• Data representing 22 major classifications and more than 230 subcategories.
• Monthly and year-to-date reporting of all major magazine editorial categories along with calculated ad/edit ratios.
• Expanded coverage for key magazine advertiser categories such as Travel, Automotive, Finance, Health, etc.
• Trending capabilities with over 60 years of historical data.
• Data is disseminated via a specially designed web based data retrieval system. On-line data access provides the fastest and most convenient access to the Hall's database. Clients are assigned private passwords in order to gain entry to the data site.

Beauty and Fashion Credit Reports

Beauty and Fashion credits appear only in the editorial pages of magazines. In order to qualify for a credit the name of the brand must appear. Each mention is identified as Cover, Visual, Text or Well. The Beauty Credits are categorized by Cosmetics, Fragrance, Hair or Skin. The Fashion Credits are categorized by Clothing, Accessories, Footwear, Jewelry and Watches. Further clarification indicates whether the brand is Prestige or Mass. One of the reports include the page numbers. This information is accumulated on a monthly and year-to-date basis.

Home Credit Report

The Home Credits appear in the editorial pages of Shelter magazines. Each mention is identified as Text, Visual or Well. Some of the categories captured are: Home(Furniture, Tabletop, Lamps, Kitchen, Textiles), Travel, Fashion, Arts & Antiques. This information is gathered on a monthly and year-to-date basis. The monthly report indicates the page number.

Travel Credit Report

The Travel Credits appear in the editorial pages of Travel magazines. Some of the categories captured are: Accessories, Apparel, Airlines, Spas, Cruises, Hotels(Domestic), Hotels(Foreign), Retail(Domestic), Retial(Foreign), Wine, etc. This information is gathered on a monthly and year-to-date basis. The monthly report indicates the page number.

Custom Editorial Reports

For publications with a single editorial focus or interested in developing additional editorial classifications, the Hall's Custom Editorial Reports are designed to do just that. Allow our expert reader analysts to customize a report designed to accent your publications editorial strengths. Below is a sample of the Custom Editorial Reports Hall's is currently providing:

• Automotive Report

  Provides an in-depth analysis of the Automotive Category focusing on 4 of the most influential automotive magazines.

• Golf Report

  A comprehensive editorial analysis of the Golf Industry covering many of the world's foremost golfing magazines.

• Ski Report

  Complete year-round coverage of the Ski Category using the most popular wiinter sport magazines.

• Finance Report

  Provides an in depth look at the Personal Finance/Investment category for several finance magazines.

• Business Report

  Provides complete analysis of economic mentions in Business and Personal Finance magazines.

Advertising Reports

The Advertising Reports are focused on specific industries, i.e., Outdoor, Marine, etc. They calculate in-depth analyses of an individual magazines' paid advertising. These reports present a comparison of pages on a monthly and year-to-date basis with market share percentages. In addition, a listing of all advertisers, their location and category breakouts. In June and December, a year-to-date alpha listing of all advertisers is published.

Custom Research

Hall's Custom Division has all the answers to your research needs. After more than one-half century of providing syndicated editorial analysis, Hall's now offers custom research to address issues and uncover new opportunities for your publication. Hall's Custom Division offers full service custom research built on a foundation of extensive experience in survey design, data collection and data dissemination.

Ellen Ruzinsky oversees all aspects of the survey process for the Custom Division. Ellen has earned a national reputation as an Industry Leader in the field.

Research Conducted by Hall's Custom Division Includes:

*LineAge/LikeAge is an in-depth and very revealing data source that only the Hall's company can deliver. By administering a reader survey questionnaire by mail, along with the results of the Hall's monthly editorial content analysis, you, as a publishing executive, can effectively conclude what your readers feel about the editorial content of your publication. By utilizing a specially designed quadrant mapping system, Hall's plots out the results of these two very effective research components. For example, your publication may devote 25% of its editorial to Beauty, however, only 10% of your readers may respond that they like the Beauty edit. Hall's can create up to 18 banner points with accompanying quad maps along with a complete reader survey. LineAge/LikeAge, two studies for the price of one.