Alan has nearly 30 years in the media and marketing research industry. He spent 15 years at Mediamark Research, Inc. (MRI) and Simmons Market Research Bureau. Alan took over as President of Hall's Reports in 1996. In 2001 he purchased the company. Since that time, he has created a great deal of awareness to the Hall's brand by updating the classification system as well as introducing a host of new products and services to better serve the publishing and advertising communities. In 2003, Alan led Hall's in the development of a web based delivery system. With 10 years of data currently available on the web site, Hall's clients are accessing editorial data faster and easier.
Sandy Santora, Senior Vice President/Research Director, has been with Hall's since 1997. Sandy brings a strong research/client service background and has worked for publications (Petersen Publishing, Family Circle, etc.), advertising agencies (Bates, Y&R) and display advertising (Transportation Displays Inc.). Her research skills include Syndicated (MRI, Simmons, J. D. Power, etc.) and a fluent knowledge of PRIZM and Mapping. Adding to her research background comes heavy experience in sales and service that allows Sandy to better assist Hall's clients.
Hall's is proudest of the people "behind" the products. Hall's clients have come to rely on the accuracy and timeliness of our data reports. Our quality control features are second to none. Hall's reader staff is diverse demographically. All members are highly educated, well trained and very experienced. Because we have the expertise we do, our clients can count on consistent and reliable results.
Hall's is happy to introduce our staff members to our clients in meetings designed to better understand your editorial philosophy. Whether you are a new launch or an established publication changing your editorial direction, we are eager to work with you and we are available to meet with you at a mutually agreeable time.